Skip to main content

What is copywriting and How to do it?




 "Copywriting" is the art of selling online. It is an effective way of writing to grab visitor's attention online in just 5 seconds. Copywriting lies under the tree of digital marketing. Digital Marketing; the basic building block to sell digitally and social media marketing is the sub root of digital marketing. In SMM (Social media Marketing), the main purpose is to sell products/services and do advertisements on social media platforms. The question arrives, what should be the right words for an advertisement to grab user attention.

 Here it is copywritng comes, it's the way how to write for a good ad, it's the selection of right words for your ad, it's is the way to provide a call to attention at the spot. Copywriting is indirectly enforced the users to make early decisions.  

How to do Copywriting?

While writing for an ad, keep in mind this formula and practice it. As

                                              "Practice makes a man perfect".

The Great 'AIDA' formula 

A-Attention: Grab the reader's attention 

I-Interest: Develop their interest 

D-Desire: Enlighten their wish as their need 

A-Action: Call to Action with scarcity 

If you are a book reader, a good caption, the storyline grabs your attention. Same with this case, a good headline grabs the reader's attention. The headline must be concise, descriptive with a minimum length of words, and start with a verb. For example, “Start to sell online”, “Best time to create an e-commerce store”.

Develop the interest of the reader using 4W & 1H - What, Where, When, Why, How. Ask a question like “How to create an e-commerce store”, to develop the interest and their interest to know the answer grab them to do Action. Show them their wish as their need. Provide them a simple way of how they can access you. 

Call to action is the way provided by you to your reader to reach you instantly. It can be the ‘Send Message’ button or ‘Buy Now’ or ‘Learn More’ or ‘Book Order Now’ or ‘Contact Us’ or ‘Click Now’. Call to action completely depends on the services you are provided.

Help your readers to take a decision at a spot by urgency. Create urgency to show them that the offer ends up soon. It will generate a scarcity for the reader to grab the opportunity on the first basis. Showing the exact time when will offer end also enforces them indirectly to make decisions right now.

DON’T DO THIS

x Don’t show them a list of features of your product, they didn’t concern about it too much but concern about how this will be beneficial for them.  Show product feature as their benefits.

x Don’t use abusive, offensive words

x Don’t picture yourself in front of them, as a common people aren’t interested to know who you are. 

FOCUS ON

ü   The tone of your content must be pleasant

ü  Use emoji

ü  Intimate readers to move on

ü  Use the word ‘YOU’ over ‘I’

Placing an image is the most important of copywriting for ads. An image that says a lot of words, is the best way to convert your reader into your customer. In copywriting, an effective image that has simple words and colors. Do not overcrowd your picture for copywriting. 


 










Comments

Post a Comment

Popular posts from this blog

What is Search Engine Optimization and its Types?

 Search Engine Optimization (SEO) Search Engine Optimization meaning is the process of promoting your site for relevant searches. The higher the percentage of page visibility in search results, the higher the readability stats.  As I said above, SEO is the heart of digital marketing . Without SEO of your website, digital advertisement is nothing, visitors unable to view your site on the front page of Google when they searched for it. Search engine optimization is ranked your website by search engines through keywords.      There are two main types of SEO; 1) On Page 2) Off-page On-Page SEO On-page SEO is all about the title, description, content of your website. For on-page, SEO websites must have thick content, as google needs thick content for ranking your website to the front page. But the question is how you can generate thick content with effective title and description? Whenever you search on google you type some phrase or some and google shows you a list ...
Post a Comment
Read more

What is Digital Marketing? Its types and how to do digital marketing?

What is Digital Marketing? Digital Marketing as its name revealed, does marketize your product or services. It encapsulates all marketing efforts that use an electronic device or the internet. Advertise your company on all social media platforms and ranking your website on all search engines by selecting the right keyword for your website content.  Digital Marketing overcomes the amount of money used for paper advertisement, now to advertise your company you just need to have an internet connection, computer, and knowledge of how to utilize digital platforms in your favor. How to do Digital Marketing? There are many ways to advertise your product, some of them are Email Marketing, Banner Advertisement, Sponsor Blog Post, Video, and last but not the least, the heart of digital marketing ; SEO(Search Engine Optimization). Email Marketing Email marketing is one of the effective strategies for digital marketing. The steps are quite easy and simple, sending emails to your target prospe...
Post a Comment
Read more