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What is Search Engine Optimization and its Types?

 Search Engine Optimization (SEO)

Search Engine Optimization meaning is the process of promoting your site for relevant searches. The higher the percentage of page visibility in search results, the higher the readability stats. 
As I said above, SEO is the heart of digital marketing. Without SEO of your website, digital advertisement is nothing, visitors unable to view your site on the front page of Google when they searched for it. Search engine optimization is ranked your website by search engines through keywords.

    

There are two main types of SEO;
1) On Page
2) Off-page

On-Page SEO

On-page SEO is all about the title, description, content of your website. For on-page, SEO websites must have thick content, as google needs thick content for ranking your website to the front page. But the question is how you can generate thick content with effective title and description? Whenever you search on google you type some phrase or some and google shows you a list of websites related to your word. In digital marketing, that word is known as a keyword. The keyword is the most important part of on-page SEO. On-page SEO is the selection of the right keyword, image, ALT image information.

Importance of keyword selection

Google ranks your website if you chose the right keyword for your content or select less competitive keywords. There are free extensions on the google chrome extension store that shows search volume against every keyword you search using the google search engine.

Example of keyword Selection

 Some websites provide free services of familiar keywords against your keyword. You want to write a blog post on some topic, select the main keyword i.e rich dad poor dad is the topic of your blog post and you want to search for competition on this keyword. 

  • Go to Ubersuggest.com                                            
  • Place the keyword for search  
  • See the column of DS against each row. 
  • Analyze the color of the DS column 
  • Ignore that keyword for a yellow color
  • Select most suitable for a green color

You can extend your main keyword by going in-depth of that like in ‘’rich dad poor dad’, you can extend this way ‘’rich dad poor dad lesson’’ or ‘’rich dad poor dad summary’’.

There are some websites that provide you free keywords against your search

• Google keyword Planner

• Wordstream.com

• Wordtracker.com

• Buzzsumo.com

Off-page SEO

Off-page SEO is getting traffic from social media accounts, getting social signals, and getting traffic from backlinks.

Backlinks

Backlinks mean links back to your website. You are requesting some high-traffic website owners to provide backlinks to your website. Google always gives you the advantage to take backlinks from a high traffic website. Google gives you the relevancy benefit. Getting a backlink from high traffic website, that website/blog post is already ranked by google, and when it sees the same keyword providing a link to another site, google rank that website too.

 You can get 100 backlinks from the websites. So0mne website3s are providing free backlinks and some charged you for that. More backlinks from the right site, more chances to rank your blog-keyword. Backlink.com provides detailed information about backlinks.

Some of the websites that provide free backlinks to your websites are

• vimeo.com.

• pinterest.com.

• myspace.com.

• typepad.com.

• createspace.com.

• theverge.com.

• qualtrics.com.

• visual.ly.

Thanks for reading 

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