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What is Digital Marketing? Its types and how to do digital marketing?

What is Digital Marketing?

Digital Marketing as its name revealed, does marketize your product or services. It encapsulates all marketing efforts that use an electronic device or the internet. Advertise your company on all social media platforms and ranking your website on all search engines by selecting the right keyword for your website content. Digital Marketing overcomes the amount of money used for paper advertisement, now to advertise your company you just need to have an internet connection, computer, and knowledge of how to utilize digital platforms in your favor.



How to do Digital Marketing?

There are many ways to advertise your product, some of them are Email Marketing, Banner Advertisement, Sponsor Blog Post, Video, and last but not the least, the heart of digital marketing; SEO(Search Engine Optimization).

Email Marketing

Email marketing is one of the effective strategies for digital marketing. The steps are quite easy and simple, sending emails to your target prospects. In this way, your company can get potential and loyal customers that are always interested in your services or your product.
Visitors come and subscribe to the newsletter on your site. The newsletter is where your reader will get all the information about the new product or any update related to the service/product. You can send emails to hundreds or thousands of subscribers with  mailchimp.com. 

What is a banner advertisement?

Banner Advertisement is doing advertisement by banner image and buy the space on other websites having more traffic websites. Your websites can get traffic from the host website. The process can go on both sides. The place is anywhere on the website, either is at the top or bottom or at the sidebar.

What is a Sponsor Blog Post?

The sponsor Blog post is similar to a banner advertisement, the only differe4nce is here we talk about the blog post. Here, you are paying some other high traffic website holder to feature your blog post on their websites. There must be a link that will take visitors to your blog or website. By sponsor blog post, your website easily gets more traffic from the host website. This can be a two-way sponsorship or just one way. 

Video

Videos play a vital role in the digital advertisement. Nowadays people are more interested in watching instead of reading a long description. Show your visitors how you work, how your product is manufactured. An engaging video can lead to your potential customers.

Search Engine Optimization (SEO)

As I said above, SEO is the heart of digital marketing. Without SEO of your website, digital advertisement is nothing, visitors unable to view your site on the front page of Google when they searched for it. Search engine optimization is ranked your website by search engines through keywords. SEO keywords play a vital role to promote your website. There are many free websites r Chrome Extensions that provide a free keyword search. Some of them are 

Google Keyword Planner

ubersuggest

WordStream

Buzzsumo


Thanks for reading 

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